Crafting amazing explainer videos Is our super power.

We help startups and some of the world’s most established brands tell powerful stories, and connect to their audiences through explainer videos.

what we do

Telling Your Brand's Story Through Explainer Video

Animated Explainer Videos

We make explainer videos for your entire customer journey – from turning leads into customers, to making them your brand advocates.

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Corporate Video Production

If you are a creative agency, a startup, or a business looking for a partner to help you with video production services, look no further.

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Whiteboard Animation

Whether you need a short and simple whiteboard animation clip, or a sophisticated whiteboard animation video, we got you covered.

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Creating Videos for Your Customer Journey

See how other companies use video to
build their brand, from product videos and customer stories to social media plays.

Beyond our expectatinos...

"How It Was team delivered well beyond our expectations. They were able to map out our customer story better than we could have anticipated and took our audience down a superb visual journey. We will be working with them again in the future"

Travs Ploucha, VP of Business Develoment, WedgeHR

A video agency we've been looking for...

"Team How It Was's been incredible! The animated explainers they made for our campaigns were of stunning quality. Indeed, a video partner we've been looking for ."

Cyrill Sidorsky, ultimateabm.com

Key Questions About Explainer Videos

You probably have a lot of questions and we understand that. Here's a list of the questions you might have and our quick answers.

What is an explainer video?

Explainer video is the new elevator pitch for your product or service. When done right, explainer video tells a compelling story highlighting the value of your offering to the end customers, investors or partners.

How long should an explainer video be?

When it comes to the length of explainer videos, there are no strict rules that you absolutely need to follow. A lot will depend of what it is that you're trying to achieve. From our experience, best explainer videos are usually in between one minute and three minutes long.

How to make your own explainer video?

There are two paths you could take to make you won explainer video. You could try making a video explainer on your own, or hire an explainer video company. Both ways have their pros and cons. However, if you are striving for the best quality and fast turnaround, consider partnering with a team of professionals.

Other questions about explainer videos

Here are a few additional answers to the questions about explainer videos that you might have.

How long does it take to make an explainer video?

If you're partnering with an explainer video company the whole process of creating an explainer video should take from two to four weeks.

How much does it cost to make an explainer video?

Although explainer video companies do their best to maintain a very transparent pricing structure, it's hard sometimes to give the final price prior to receiving all of the information about customer requirements. Depending on complexity of the scenario and the length of the video, prices could vary dramatically. Overall, you're looking at the price range between $1,500 and $15,000.

So...

Get in Touch

Drop us a quick message and we'll get back to you as soon as we can. Our team's keen on helping you create the best explainer video for your business, product or service.

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Have questions?

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